Point of Bru

Series

Essays on strategy, culture, and what's really going on.

001 / 001

001 Essay Series In Progress

Are You Real?

A three-part investigation into performance, authenticity, and visibility. What it means to be seen in an age that can fabricate presence.

01 The Stage You Didn't Audition For Live 02 Six Rooms Coming Soon 03 The Signal Coming Soon

Selected Systems

The systems behind the work. How ideas get built, launched, and actually land.

Amazon

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Nine products. No shared story.

GTM System

Building GTM infrastructure connecting nine product lines into one coordinated marketing system.

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Meta

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The platform changed overnight. The marketing playbook didn't.

Platform Strategy

Turning a platform crisis into a repeatable playbook for Meta's global advertiser network.

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LEGO

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The brief described a visibility problem. The work that followed reframed it as a behavior problem.

Attention Strategy

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Building A Happy Place

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Levi's × COLORSxSTUDIOS

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The audience didn't trust brands. We had to make the brand worth trusting anyway.

Cultural Partnership

Generating €12M+ earned media by redesigning how a global heritage brand shows up in youth culture.

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Adidas × COLORSxSTUDIOS

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Diagnosing a meaning problem disguised as a content gap.

Platform Design

A three-surface cultural platform that shifted Gen Z from passive attention to active participation.

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Revlon

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The cultural moment disappeared and the campaign still had to land.

Global Campaign

Launching a licensed IP collection six months ahead of the film it was built around and holding the partnership together while doing it.

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About

Appalachia raised me. New York refined me. A decade across tech, beauty, and entertainment taught me that disconnection has structure...and once you can see the structure, you can build into it.

Practice

I take on a small number of projects and advisory relationships at a time across cultural positioning, brand strategy, and GTM systems.

If you're trying to understand why the work isn't landing, I offer a 20-minute structural read before any conversation about scope or fit.

Currently available. hello@pointofbru.com